I’m a brand designer and photographer who blends refined, clean design with intuitive, story-driven strategy. I create an experience where your story and expertise are translated into a cohesive visual identity that finally helps you feel seen, supported, and fully aligned in how you show up.

Discovery

Thoughtful

Strategy

aligned

Branding

Story first

GRAND RAPIDS, MICHIGAN BRAND & WEB DESIGNER

 watered-down version of someone else.

God didn't make you to be a

HI, I’M KAITLYN. AND I BELIEVE…

 As an NFL photographer and athletics graphic designer, I spent my days on the 50-yard line in the adrenaline rush of football games and taking photos of famous athletes. My career looked glamorous from the outside, but being underpaid, working 80-hour weeks, and living in a totally different state from my friends and family drove me to burnout. 

When I first started my business, I had just quit what I thought was my dream job.

...create for inspiring brands, and do work that feels more like building a legacy than clocking in. It was the best thing I’d ever done, but also the scariest. What if I couldn’t stand out? What if I couldn’t build something on my own? I stepped out in faith, trusting that God would show me the way. That’s when I fell in love with branding.

At 23, I moved back to Grand Rapids to have the freedom to work for myself...

Standing out on the strength of your perspective, your voice, and your story. Cutting through the noise because of your gifts and talents. That’s the foundation of everything I do. Those big ideas you have, the jumbled-up thoughts that don’t make sense just yet– that’s what I love making sense of.

not just creating beautiful things but true differentiation.

That feeling of being truly understood is what I create for female entrepreneurs tired of having disconnected brands.

Have you ever met someone who just gets what you're trying to say?

Let's Work Together →

Think of our project as the home renovation you’ve been craving, and your brand transformation as the latest house getting the remodel treatment.

I've read Atomic Habits three times because I'm fascinated by how tiny changes create massive results. Even in my garden, I love checking each morning to see if my seeds magically grew overnight (I'll probably be working on being more patient for the rest of my life).

Nothing compares to witnessing my clients transform from doubt and uncertainty to absolute confidence. Seeing that moment when you finally recognize your own vision? That's the real magic that gets me out of bed at 6:00am (well, that and my hazelnut lattes of course– I’m only human).

like watching Chip and Joanna Gaines breathe new life into forgotten spaces on Fixer Upper.

I’m slightly obsessed with transformations,

SOMETHING ELSE YOU SHOULD KNOW…

I keep fresh cut flowers in my home like it's a non-negotiable. Not surprising– most days, you’ll find me going full cottage core in my backyard garden.

Quality food is my love language, and I love hosting parties where the tablescape gets as much attention as the food. 

I’m obsessed with Ralph Lauren– if I could be a coastal grandmother living in a Nancy Myers-inspired house, that would be the dream.

I love antique shopping. I love things that get better with time, like a good glass of wine. It’s the old soul in me.

When I'm not behind the camera or deep in design mode, I’m searching for new restaurants like it’s the ultimate treasure hunt.

Here’s more about me…

know the real you.

They want to 

Your clients don’t just book you because you’re professional.

Let's Work Together →

Because your brand deserves better than a game of telephone with three different people. With me, you get one vision, one timeline, and one point of contact.

As a designer and photographer, I can sketch logos as fluently as I can tailor your website for SEO, design Instagram graphics, or pose you confidently for the brand photos that will live on your website. When you collaborate with me, you’re getting an experienced creative in your corner, designing every facet of your brand. You may come in with Pinterest boards, big ideas, and heaps of uncertainty, but you’ll leave saying, "how did you capture exactly what I couldn’t even put into words?" No one else in the world has your exact experiences, your voice, your perspective– what I design represents that.

When we create it all together– brand, website, and photography– you come away with everything you need to show up proudly and effortlessly online. 

partner in branding.

I'm your

I wear a few creative hats —
brand designer, website designer, and photographer.

ABOUT THE UNSINKABLE BRAND →

Let's work together to build your unsinkable brand.

I don’t create anything in isolation. When I photograph, I think about how your images will translate on your website. When I design brands, I ask myself how each detail would look or feel not only on your logo but also on your social media graphics, your homepage header… all of the above.

I take care of it all– branding, photos, website– so your business is consistent everywhere.

No matter what we’re creating, I start every collaboration by becoming a student of your brand. By understanding everything there is to know about your business, I can create something artistic and personal with an editorial sophistication. Anyone can show a pretty before-and-after, but it's the little details (and the reasons for them) that make the real difference.

My creative process goes deep.

You know the ones– they’re on everyone’s inspo boards, and they all look the same. Every design I create starts from a deeper foundation that allows me to create unique concepts– no hair studios with scissors or dentists with teeth in their logos. You deserve something that goes beyond the surface, feels unique, and says something meaningful about your business.

I don’t design the same-old brands you can find on Pinterest.

Let’s create a brand that leaves you feeling proud, excited, and transformed.

About the process

Dr. Kate Antoniotti

“The biggest benefit from our branding session was having loads of marketing content for the entire year."

Desra, Marketing Specialist

“Kaitlyn has perfected the art of brand photography.”

Abby Lucas, Interior Designer

“Kaitlyn is beyond talented and what she has added to my business concept is priceless. She has made the process less overwhelming and feels like a partner and friend along this journey.”

Let's Work together →

‘Seven’ because I believe God is the ultimate designer who created the universe in seven days. ‘Harbor’ for the place where ships come in to shelter from storms and strengthen their sails before they sail. 

It’s the ultimate metaphor for the work we do together. This is your safe harbor where we build your unsinkable brand before you set sail.

Why Seventh Harbor?

A Look Behind the Brand Name Story

Your unsinkable brand starts here →

If you're building something meaningful – I'd love to help you create a brand that feels effortlessly you.

Stop apologizing for your brand and start celebrating what makes you, you.

Photography with Creative Flair

Branding, Website Design, and

YOUR UNSINKABLE BRAND STARTS HERE →

Where your brand becomes a genuine invitation 
to your best clients yet.

Download for free

The same strategic questions I use with my custom branding clients to uncover what makes their brand impossible to replicate, book dream clients, and show up online with confidence.

Create an uncopyable brand infused with your story and perspective.

FREE: brand alignment workbook