Yesterday morning, I started a Bible study on the book of John at my church. We’re using a beautiful workbook from The Daily Grace Co. Each day, you read a few verses. You journal. You slow down. You let yourself go deeper, verse by verse. During our discussion, our study leader said something I haven’t been […]
I need to be honest with you about something: most positioning advice is completely backwards. Here’s what usually happens. You see someone in your industry crushing it on Instagram or landing dream clients, and suddenly you’re deep in detective mode. You screenshot their captions, analyze their pricing structure, study their website copy word by word. […]
Let’s cut to the chase—this one insight completely changed the way I approach brand design: People don’t buy because of logic. They buy because of feeling. I know, it sounds simple. But if you really let that sink in, it shifts everything. And here’s the kicker: Most people are still building their brands on features, qualifications, and […]
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